Big brand consumer PR & brand strategists

We are agile, creative storytellers, and view every campaign as an overarching brand narrative. We are known for being one of the most creative agencies in the industry thanks to our ability to differentiate the brands we work with and help them win over the hearts and minds of Canadians.

Earned media expertise coast to coast

MSL is unique for our creation of MSL Editorial, led by ex-daily reporter Hollie Shaw (National Post and Canadian Press). The team gives us valuable behind-the-scenes insight into what narratives ​and pitches will actually grab a busy reporter’s attention. They support in writing compelling media assets and counsel the team ​on creating the best media relationship strategies and overall content. They host a weekly Media Open House that is always ​a must-attend, where they counsel teams and help problem-solve ​pitching and writing solutions.

Explosive growth in social & digital offerings

We experienced explosive growth as we enhanced our specialty digital and social service offerings to include social media AOR and digital media assignments across a diverse group of brands.

Experiences with lasting impressions

We are known for throwing campaign events that are truly memorable. We can pivot from live to virtual, creating unforgettable and unique experiences for our clients in whatever medium they prefer.

Innovators in influencer marketing

We have elevated the role of influencers in consumer marketing with our proprietary, AI-driven tool, MSL Fluency. This tool enables us to make influencer marketing more powerful, providing us with data and insights, from the vetting process to final amplification.

Content production at scale

MSL Studios produces on-demand, award-winning and cost-effective social media and video content for our clients. Our studio team leads content production from start to finish on each project – working to develop creative concepts, aligning on strategy and delivering amazing content on time and on budget . We take an agile and flexible approach that means we can react quickly to content needs when necessary.

Custom measurement

ROAR is an end-to-end custom measurement service. Forget boring spreadsheet reports. Using data analysis and dynamic dashboards, MSL teams use ROAR to visually demonstrate impacts and help clients assess the success of strategic communications campaigns.

Professional branding

NGAGE is MSL’s one-stop-shop for professional branding. Through NGAGE, we offer everything from executive branding and media training, to team workshops, retreats and more. We are trusted advisors, helping organizations understand the power of personal and corporate branding and we ensure every voice stands for something.

Crisis communications

MSL works daily to help organizations continuously assess and protect against potential threats, mitigate issues and equip internal stakeholders with the appropriate skills, resources and values to support when needed. Our real-time social listening and issues-forecasting processes provide analysis and context across all relevant channels. And by understanding how to manage today’s complex issues, we ensure that our clients maintain control of their reputation when the stakes are high.

Developing an inclusive approach to multicultural relations is about believing that more voices deserve to be heard and understanding how to speak to them. It’s about knowing how to champion those voices in an authentic way. MSL is proud to introduce our Multicultural Communications offering that is anchored in empathy, data, and insights, and led by our cross-Canada MSL team.

Our approach is rooted in establishing meaningful relationships with communities through a proprietary blend of tools, data, social listening, and cultural sensing.

From China to India, we are unique in our global collaboration, exchange of ideas, and expertise. As part of the Publicis Groupe, we are able to leverage global data at our fingertips through a vast network of connections across the world including our global offices, clients, and community and network partners.  MSL are committed to continuing to shape the industry standard and leveraging multicultural communications authentically and with purpose.