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What's new at MSL

We believe everyone can be a positive force of influence in the world. We’re proud to share our news and views – from the latest in digital innovation to trends in corporate communications to our own primary research insights and agency news. We’re always innovating, so check back often.

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National Day for Truth and Reconciliation: Validation, healing and the path to reconciliation

Since 2021, Canadians have been commemorating National Day for Truth and Reconciliation every year on September 30. The day honours the children who never returned home and the survivors of residential schools, as well as their families and communities. For Dr. Jennifer Mervyn, a registered psych...

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PR in Quebec: More than a question of language

As a member of the MSL Montreal team, I regularly work with our clients and colleagues to demystify the cultural nuances specific to the Belle Province. To develop a successful campaign, it’s essential to “speak Quebec,” which goes beyond simply mastering the language of Molière. In other words, pub...

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6 ways MSL Canada is doing PR differently

From media relations to public affairs to crisis management, public relations agencies provide a wide range of services to generate awareness and positive sentiment for their clients’ brands, products and services. But not all PR firms are created equally. Here’s what sets MSL Canada apart from ...

Continue reading
  • Untitled design (66).png

    National Day for Truth and Reconciliation: Validation, healing and the path to reconciliation

    Since 2021, Canadians have been commemorating National Day for Truth and Reconciliation every year on September 30. The day honours the children who never returned home and the survivors of residential schools, as well as their families and communities. For Dr. Jennifer Mervyn, a registered psych...

    Continue reading
  • Chloe Landa.png

    PR in Quebec: More than a question of language

    As a member of the MSL Montreal team, I regularly work with our clients and colleagues to demystify the cultural nuances specific to the Belle Province. To develop a successful campaign, it’s essential to “speak Quebec,” which goes beyond simply mastering the language of Molière. In other words, pub...

    Continue reading
  • MicrosoftTeams-image (29).png

    6 ways MSL Canada is doing PR differently

    From media relations to public affairs to crisis management, public relations agencies provide a wide range of services to generate awareness and positive sentiment for their clients’ brands, products and services. But not all PR firms are created equally. Here’s what sets MSL Canada apart from ...

    Continue reading

09.28.23

National Day for Truth and Reconciliation: Validation, healing and the path to reconciliation

Since 2021, Canadians have been commemorating National Day for Truth and Reconciliation every year on September 30. The day honours the children who never returned home and the survivors of residential schools, as well as their families and communities. For Dr. Jennifer Mervyn, a registered psych...

Continue reading

08.29.23

PR in Quebec: More than a question of language

As a member of the MSL Montreal team, I regularly work with our clients and colleagues to demystify the cultural nuances specific to the Belle Province. To develop a successful campaign, it’s essential to “speak Quebec,” which goes beyond simply mastering the language of Molière. In other words, pub...

Continue reading

07.31.23

New Toronto office, same MSL

This summer, we’re turning over a new leaf – and opening new doors. While we said goodbye to our favourite parking attendants, eateries, and watering holes on King Street, MSL is excited to announce a new chapter: This month, we officially opened our new Toronto office at 111 Queen Street Eas...

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07.28.23

6 ways MSL Canada is doing PR differently

From media relations to public affairs to crisis management, public relations agencies provide a wide range of services to generate awareness and positive sentiment for their clients’ brands, products and services. But not all PR firms are created equally. Here’s what sets MSL Canada apart from ...

Continue reading

09.28.23

Curiosity, Questions, and Mentors Got Me a Seat at the Table. Now it’s my turn.

When I think about what it means to create a workplace culture that attracts and retains the brightest and the best talent, two words come to mind: Equity and opportunity. Unlike equality, which is centred on providing all employees with access to the same resources, equity offers employees ac...

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