What's new at MSL

We believe everyone can be a positive force of influence in the world. We’re proud to share our news and views – from the latest in digital innovation to trends in corporate communications to our own primary research insights and agency news. We’re always innovating, so check back often.

MSL launches new AI service to drive impact through influence

At MSL, we have always been ahead of what’s next. We helped shape the influencer economy before it had a name. We’ve launched campaigns that moved culture and shifted business. And we built the earned-first model others are only now trying to adopt. That legacy isn't history. It's ...

Authority Is the New Authenticity: Influencer Marketing in the Age of LLMs

The Influencer Evolution Influencers are more important than ever, keeping brands visible, trusted, and relevant in a world ruled by AI. That power has also shifted the rules of influencer marketing. Authenticity used to be everything, but today, auth...

Becoming the Target Consumer Changed My Approach to Brand Strategy

For years, I’ve read brand briefs outlining familiar personas: the millennial parent juggling young kids, the time-strapped shopper seeking convenience without compromise, the household decision-maker balancing health and budget. They were helpful snapshots of the people we were trying to reach. ...

MSL launches new AI service to drive impact through influence

At MSL, we have always been ahead of what’s next. We helped shape the influencer economy before it had a name. We’ve launched campaigns that moved culture and shifted business. And we built the earned-first model others are only now trying to adopt. That legacy isn't history. It's ...
Continue reading
Authority Is the New Authenticity: Influencer Marketing in the Age of LLMs

The Influencer Evolution Influencers are more important than ever, keeping brands visible, trusted, and relevant in a world ruled by AI. That power has also shifted the rules of influencer marketing. Authenticity used to be everything, but today, auth...
Continue reading
Becoming the Target Consumer Changed My Approach to Brand Strategy

For years, I’ve read brand briefs outlining familiar personas: the millennial parent juggling young kids, the time-strapped shopper seeking convenience without compromise, the household decision-maker balancing health and budget. They were helpful snapshots of the people we were trying to reach. ...
Continue reading

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12.10.25

MSL launches new AI service to drive impact through influence

12.01.25

Authority Is the New Authenticity: Influencer Marketing in the Age of LLMs

11.06.25

Becoming the Target Consumer Changed My Approach to Brand Strategy

09.29.25

Social Media, Motherhood, and the Price of Connection

I didn’t stop documenting my life. I just stopped sharing it. It started during the pandemic. The world was unraveling, the internet exploding, and suddenly every post felt like it had to be perfectly timed, worded, politicized. I work in PR. I know how to calibrate a message. But the judgment, the ...

09.10.25

So, you want to get into PR? MSL pros share what it takes to thrive

Q&A: From internships to full-time roles, here’s how MSL helps students and young professionals launch careers in public relations The MSL team takes pride in opening our doors to students and emerging talent, providing them with the opportunity to shadow, learn, and experience the industry ...

08.07.25

Learning at an F1 pace is the new reality for communications leaders. Here’s how to navigate the turns.

Bottom line: In a world of constant disruption, today’s communications leaders must learn and adapt at F1 speeds. This blog post explains how embedding a learning mindset—through clear expectations, bold leadership and purpose-driven development—empowers teams to navigate every turn. In today’s f...

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