From being “Very demure, very mindful” to revelling in a Brat summer to gushing over Moo Deng the pygmy hippo, 2024 was a year defined by unpredictable and short-lived internet trends that provided comfort and humour to overstimulated and overwhelmed consumers. For brands, that meant a never-ending ...

In 2024, brands got demure and cutesy but didn’t shy away from the big moments. From Charli XCX and the viral Brat Summer trend to "Who TF Did I Marry?" and the internet's favourite hippo, Moo Deng, social media was filled with memorable pop culture moments. Savvy brands took note and leveraged thes...

As the digital landscape evolves, so too does the way influencers and content creators connect and develop meaningful relationships with their audiences. The consumer journey has changed and gone are the days of a linear path to consumption; now, consumption is all about inspiration, exploration, co...