About us

MSL is an award-winning, PR-led creative communications agency. We leverage data and human insights to create stories, content and experiences that transform the way people think, feel and behave.

As trailblazers in influencer content marketing, we have pioneered groundbreaking programs and are fueled by being at the forefront of emerging opportunities across social, digital and creative.

We are champions of collaboration. We do our best work when we work together with like-minded colleagues and fellow experts – and our clients agree. We specialize in delivering multi-channel programs that drive business impact for some of the world’s most exciting brands.

Great work starts with great people – and we have some of the industry’s best. We’re in the business of changing minds and inspiring hearts.

Mia Pearson

MIA PEARSON

CEO - MSLGROUP CANADA
MANAGING DIRECTOR & CO-FOUNDER - NORTH STRATEGIC

A force within the Canadian marketing scene, Mia is known as an innovator, corporate strategist and pioneer at fusing digital with traditional PR. Her entrepreneurial spirit is infectious and her desire to create inspired workplaces has built her reputation as a leader of great. places to work. In 2014 alone, Mia was named one of WXN’s Canada’s Most Powerful Women: Top 100 Award Winners for the third time as well as Entrepreneur of the Year in the Start-up category at RBC’s Women of Influence Awards and a three-time winner of the 2014 Stevie Awards.