About us

MSL is an award-winning, PR-led creative communications agency. We leverage data and human insights to create stories, content and experiences that transform the way people think, feel and behave.

As trailblazers in influencer content marketing, we have pioneered groundbreaking programs and are fueled by being at the forefront of emerging opportunities across social, digital and creative.

We are champions of collaboration. We do our best work when we work together with like-minded colleagues and fellow experts – and our clients agree. We specialize in delivering multi-channel programs that drive business impact for some of the world’s most exciting brands.

Great work starts with great people – and we have some of the industry’s best. We’re in the business of changing minds and inspiring hearts.

Influence. Impact.


Mia Pearson

CEO, MSLGROUP Canada, Managing Director & Co-Founder, North Strategic


A force within the Canadian marketing scene, Mia is known as an innovator, corporate strategist and pioneer at fusing digital with traditional PR. Her entrepreneurial spirit is infectious and her desire to create inspired workplaces has built her reputation as a leader of great. places to work. In 2014 alone, Mia was named one of WXN’s Canada’s Most Powerful Women: Top 100 Award Winners for the third time as well as Entrepreneur of the Year in the Start-up category at RBC’s Women of Influence Awards and a three-time winner of the 2014 Stevie Awards.

MSL IN The News


Mia Pearson

Mia Pearson retires from agency life after 30-year career

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Wikipedia and Brand Reputation

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Around the World with MSL: Top Five Press Trips of 2018

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When a KOL is Essential to a Successful PR Strategy

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Mes 4 commandements pour bien se préparer à son premier emploi

man looking at drawing board

Five signs you’re hosting a brainstorm all wrong (and how to fix it)

woman reading tablet

MSL Canada’s Top 10 Books of 2018

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Influencing Gen Z

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How to Captain the InternSHIP

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Four surprising facts about influencer fraud

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Changing Ad Standards in Canada

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The Power of Relationships

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Slam Dunk Moments with Snapchat

Women's Forum Ad Canada

Women’s Forum to Host First-Ever Canadian Summit

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Generation X: Invisible at 37?

MSL Group Canada - group photo

The MSL year in review: Celebrating 2017 as we look ahead to 2018


Evolving Influence: The role of the influencer is changing before our eyes