About us

MSL is an award-winning, PR-led creative communications agency. We leverage data and human insights to create stories, content and experiences that transform the way people think, feel and behave.

As trailblazers in influencer content marketing, we have pioneered groundbreaking programs and are fueled by being at the forefront of emerging opportunities across social, digital and creative.

We are champions of collaboration. We do our best work when we work together with like-minded colleagues and fellow experts – and our clients agree. We specialize in delivering multi-channel programs that drive business impact for some of the world’s most exciting brands.

Great work starts with great people – and we have some of the industry’s best. We’re in the business of changing minds and inspiring hearts.

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JESSICA SAVAGE

CEO, MSLGROUP Canada

Jessica is an inspirational leader with an entrepreneurial mindset, She has unparalleled experience advising the communications, marketing and business leaders of some of the largest brands in the country. Jess is highly respected as a leader in crisis communications, marketing communications and a builder of inclusive and high performing team cultures. As CEO of MSL Canada, Jess has oversight of the entire PR, earned media, and influencer offering of Publicis Canada, including MSL, North Strategic and Notch Video. She is also a member of Publicis Groupe Canada leadership team.

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NADIA BEALE

PRESIDENT, MSLGROUP Canada

Nadia has overseen MSL’s growth and transformation into one of Canada’s most respected agencies.  With a track record of uninterrupted growth over several years, Nadia has remained on the leading edge of earned media, social media and influencer marketing in Canada.   Known for pushing the boundaries of PR and elevating it into a true strategic advantage, Nadia has been at the forefront of some of this country’s most innovative and iconic campaigns.  Together with her Senior Leadership Team, Nadia has shaped MSL into a consumer PR powerhouse where careers are nurtured, and the team thrives on a culture of curiosity, collaboration and communication.