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What's new at MSL

We believe everyone can be a positive force of influence in the world. We’re proud to share our news and views – from the latest in digital innovation to trends in corporate communications to our own primary research insights and agency news. We’re always innovating, so check back often.

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Social Media Strategy Playbook for 2024

The start of the year is a chance to hit the reset button and adopt a fresh perspective. That’s also true for the social team at MSL. The new year represents an opportunity to look at channels with a fresh set of eyes and think about how we can do things differently in the months ahead. So, h...

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‘Cookieless’ future: What the end of third-party cookies means for brands

You’ve heard by now that with a new Chrome update, Google is killing third-party cookies. The update has begun to roll-out and so has advice for brands on coping with change. So, what’s it all about?   What are cookies again? Delicious baked goods, yes…  But on the digit...

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PR in 2024: What Matters to Us for the Year Ahead

From flying cars to a Y2K meltdown, predicting the future often misses the mark. So, as 2024 kicks into gear, let’s look at what we know for sure: where our heads are at as an agency and what matters to us and our clients.   Trusted Advisor: Strengthening partnerships At MSL, we str...

Continue reading
  • Untitled design (71).png

    Social Media Strategy Playbook for 2024

    The start of the year is a chance to hit the reset button and adopt a fresh perspective. That’s also true for the social team at MSL. The new year represents an opportunity to look at channels with a fresh set of eyes and think about how we can do things differently in the months ahead. So, h...

    Continue reading
  • cookieless world.png

    ‘Cookieless’ future: What the end of third-party cookies means for brands

    You’ve heard by now that with a new Chrome update, Google is killing third-party cookies. The update has begun to roll-out and so has advice for brands on coping with change. So, what’s it all about?   What are cookies again? Delicious baked goods, yes…  But on the digit...

    Continue reading
  • PR.png

    PR in 2024: What Matters to Us for the Year Ahead

    From flying cars to a Y2K meltdown, predicting the future often misses the mark. So, as 2024 kicks into gear, let’s look at what we know for sure: where our heads are at as an agency and what matters to us and our clients.   Trusted Advisor: Strengthening partnerships At MSL, we str...

    Continue reading

07.31.23

New Toronto office, same MSL

This summer, we’re turning over a new leaf – and opening new doors. While we said goodbye to our favourite parking attendants, eateries, and watering holes on King Street, MSL is excited to announce a new chapter: This month, we officially opened our new Toronto office at 111 Queen Street Eas...

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07.28.23

6 ways MSL Canada is doing PR differently

From media relations to public affairs to crisis management, public relations agencies provide a wide range of services to generate awareness and positive sentiment for their clients’ brands, products and services. But not all PR firms are created equally. Here’s what sets MSL Canada apart from ...

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10.25.24

Curiosity, Questions, and Mentors Got Me a Seat at the Table. Now it’s my turn.

When I think about what it means to create a workplace culture that attracts and retains the brightest and the best talent, two words come to mind: Equity and opportunity. Unlike equality, which is centred on providing all employees with access to the same resources, equity offers employees ac...

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