What's new at MSL
We believe everyone can be a positive force of influence in the world. We’re proud to share our news and views – from the latest in digital innovation to trends in corporate communications to our own primary research insights and agency news. We’re always innovating, so check back often.
MSL Predicts: Social media trends of 2025
In 2024, brands got demure and cutesy but didn’t shy away from the big moments. From Charli XCX and the viral Brat Summer trend to "Who TF Did I Marry?" and the internet's favourite hippo, Moo Deng, social media was filled with memorable pop culture moments. Savvy brands took note and leveraged thes...
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New waves of influence: Key takeaways from MSL’s Influencer Summit 2024
As the digital landscape evolves, so too does the way influencers and content creators connect and develop meaningful relationships with their audiences. The consumer journey has changed and gone are the days of a linear path to consumption; now, consumption is all about inspiration, exploration, co...
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Social Media Strategy Playbook for 2024
The start of the year is a chance to hit the reset button and adopt a fresh perspective. That’s also true for the social team at MSL. The new year represents an opportunity to look at channels with a fresh set of eyes and think about how we can do things differently in the months ahead. So, h...
Continue reading-
MSL Predicts: Social media trends of 2025
In 2024, brands got demure and cutesy but didn’t shy away from the big moments. From Charli XCX and the viral Brat Summer trend to "Who TF Did I Marry?" and the internet's favourite hippo, Moo Deng, social media was filled with memorable pop culture moments. Savvy brands took note and leveraged thes...
Continue reading -
New waves of influence: Key takeaways from MSL’s Influencer Summit 2024
As the digital landscape evolves, so too does the way influencers and content creators connect and develop meaningful relationships with their audiences. The consumer journey has changed and gone are the days of a linear path to consumption; now, consumption is all about inspiration, exploration, co...
Continue reading -
Social Media Strategy Playbook for 2024
The start of the year is a chance to hit the reset button and adopt a fresh perspective. That’s also true for the social team at MSL. The new year represents an opportunity to look at channels with a fresh set of eyes and think about how we can do things differently in the months ahead. So, h...
Continue reading