For years, I’ve read brand briefs outlining familiar personas: the millennial parent juggling young kids, the time-strapped shopper seeking convenience without compromise, the household decision-maker balancing health and budget. They were helpful snapshots of the people we were trying to reach. ...

I didn’t stop documenting my life. I just stopped sharing it. It started during the pandemic. The world was unraveling, the internet exploding, and suddenly every post felt like it had to be perfectly timed, worded, politicized. I work in PR. I know how to calibrate a message. But the judgment, the ...

Q&A: From internships to full-time roles, here’s how MSL helps students and young professionals launch careers in public relations The MSL team takes pride in opening our doors to students and emerging talent, providing them with the opportunity to shadow, learn, and experience the industry ...