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07.31.23 / Jess Savage

New Toronto office, same MSL

This summer, we’re turning over a new leaf – and opening new doors.

While we said goodbye to our favourite parking attendants, eateries, and watering holes on King Street, MSL is excited to announce a new chapter:

This month, we officially opened our new Toronto office at 111 Queen Street East.

Just a short drive east of our old offices, the new building is a Publicis “campus” of sorts – 111 Queen is also the home of our sister agencies Publicis Toronto, North Strategic, Razorfish, Saatchi & Saatchi, Starcom, Zenith, and Leo Burnett.

While each agency has its own unique office space, the shared address allows us to strengthen our strong ties as members of the Publicis Groupe of companies. Working in private offices – each with their own conference rooms and meeting areas – we’re separated by just a few floors. At 111 Queen, our Toronto network of agencies can practice even greater collaboration and improve efficiencies across accounts where appropriate.

This means more quickly leveraging the shared resources and brainpower of the Publicis Groupe network to the advantage of our clients. This has already been a tried-and-true model for years between Publicis Groupe agencies in Toronto, across Canada, in the U.S., and around the world. We’re excited to bring some of those connections even closer while preserving our agency’s unique attributes.

Welcoming clients to our new digs

Our new offices are inviting, refreshed and renovated. For our long-time clients and frequent visitors to the original King Street office, our new space is still on-brand with beams, exposed brick, and big windows (fun fact: the building is a former chocolate factory).

It also boasts some exciting new features that our old space didn’t have. We have access to a spacious rooftop patio and a shared “Clubhouse” lounge and bar area. It’s also pet friendly.

Our move to Queen Street is an exciting evolution for our agency and a new opportunity for our partnerships to flourish. We can’t wait to host you there soon.

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