• Around the World with MSL: Top Five Press Trips of 2018

    Posted: 05Mar2019
    Press trips have become increasingly more common in the realm of public relations. The first-hand experience with a product or brand offered to media and influencers on brand immersion trips allows guests to engage deeply with both the products and the brand’s DNA. The experiences also serve as excellent opportunities to generate owned and earned […]
  • When a KOL is Essential to a Successful PR Strategy

    Posted: 20Feb2019
    by Sonya Friesen, Account Manager A key opinion leader (KOL) is a person or organizational body of thought that holds expert-level knowledge and influence in a certain field. Regardless of industry, one thing always remains the same: Canadian consumers trust reputation, experience, credentials and knowledge. And we know that media typically prefer to speak directly with […]
  • Five signs you’re hosting a brainstorm all wrong (and how to fix it)

    Posted: 08Jan2019
    By: Hilary Lawton, Account Director Hosting a brainstorm may seem like a fool-proof task, but surprisingly, it’s something people do more incorrectly than not. Even when you arm yourself with different brainstorming techniques, not understanding the basic elements to avoid can prove to be the deciding factor between hosting a creative goldmine and a time-wasting disaster. So, […]
  • MSL Canada’s Top 10 Books of 2018

    Posted: 21Dec2018
    By: Sara Stratton, Senior Account Manager From beach reads, to thrillers, to historical fiction, MSLers love to read and 2018 introduced us to some great page-turners. Our resident bookworms have shared their top reads of the year -- we hope these 10 favourites provide some inspiration for your own holiday reading list!   Scarborough by Catherine Hernandez “It grabs […]
  • Influencing Gen Z

    Posted: 11Dec2018
    By: Sisi Berhe, Account Manager & Camilla Castro, Account Associate An emerging demographic – one that has rapidly become a critical target for marketers and brands to understand – is Generation Z. This post-millennial generation is loosely defined as those born between 1993 to 2011. They are the first generation to be born in the digital […]
  • How to Captain the InternSHIP

    Posted: 26Nov2018
    By: Amanda Wagner   Congratulations! You landed the internship. You survived the interview process, and now it’s time to set sail on your PR journey. But what does that mean? How do you make sure it’s smooth sailing? Every new job comes with a lot of opportunities for success.  As a recent intern at MSL (hired full […]
  • Four surprising facts about influencer fraud

    Posted: 13Nov2018
    By: Camilla Castro, Account Associate UPDATE (March 22, 2019): MSL takes a firm stance when it comes to influencer fraud, so we were thrilled to learn that Facebook is taking their own steps to ensure the platform remains authentic.  MSL attended the annual Facebook Summit for a day of learning what’s new and next for the platform, […]
  • Changing Ad Standards in Canada

    Posted: 24Oct2018
    By: Rebecca Lewis The influencer landscape is constantly changing, with new tools and practices emerging each day. MSL Canada is a proud member of Ad Standards Canada’s Influencer Steering Committee, alongside other industry professionals across the country. The Influencer Steering Committee convenes to create ad guidelines and identify best practices for engaging with sponsored influencer content now […]
  • The Power of Relationships

    Posted: 05Apr2018
      By: Renee Weekes Account Director, MSL Canada In Canada, we’re seeing the media landscape change almost daily. Legacy media brands are changing or disappearing, new digital outlets are popping up, and Canadians are turning to myriad sources of information in a way we’ve never seen before. At the same time, on social media, Canadians are tuning in to […]
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