Social Media, Motherhood, and the Price of Connection
I didn’t stop documenting my life. I just stopped sharing it. It started during the pandemic. The world was unraveling, the internet exploding, and suddenly every post felt like it…
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Connection over Curation: How to Reach Audiences in 2025
From being “Very demure, very mindful” to revelling in a Brat summer to gushing over Moo Deng the pygmy hippo, 2024 was a year defined by unpredictable and short-lived internet…
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MSL Predicts: Social media trends of 2025
In 2024, brands got demure and cutesy but didn’t shy away from the big moments. From Charli XCX and the viral Brat Summer trend to “Who TF Did I Marry?”…
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Social Media Strategy Playbook for 2024
The start of the year is a chance to hit the reset button and adopt a fresh perspective. That’s also true for the social team at MSL. The new year…
