By Jessica Savage, CEO The way organizations build trust and reputation in Canada is being fundamentally rewritten. AI is no longer just a tool behind the scenes. It’s becoming the…
By Nadia Beale, President The Influencer Evolution Influencers are more important than ever, keeping brands visible, trusted, and relevant in a world ruled by AI. That power has also shifted the rules of influencer marketing. Authenticity…
By Nadia Beale, President At MSL, we have always been ahead of what’s next. We helped shape the influencer economy before it had a name. We’ve launched campaigns that moved…
For years, I’ve read brand briefs outlining familiar personas: the millennial parent juggling young kids, the time-strapped shopper seeking convenience without compromise, the household decision-maker balancing health and budget. They…
The boogeyman of modern editorial content writing is AI-generated misinformation — or even worse, downright fabrication. Who can forget the recent debacle at the Chicago Sun-Times, which published a summer…
Bottom line: In a world of constant disruption, today’s communications leaders must learn and adapt at F1 speeds. This blog post explains how embedding a learning mindset—through clear expectations, bold…
Q&A: From internships to full-time roles, here’s how MSL helps students and young professionals launch careers in public relations The MSL team takes pride in opening our doors to students…
In 2024, brands got demure and cutesy but didn’t shy away from the big moments. From Charli XCX and the viral Brat Summer trend to “Who TF Did I Marry?”…
As the digital landscape evolves, so too does the way influencers and content creators connect and develop meaningful relationships with their audiences. The consumer journey has changed and gone are…
You’ve heard by now that with a new Chrome update, Google is killing third-party cookies. The update has begun to roll-out and so has advice for brands on coping with change. So,…