The Influencer Evolution  Influencers are more important than ever, keeping brands visible, trusted, and relevant in a world ruled by AI. That power has also shifted the rules of influencer marketing. Authenticity used to be everything, but today, auth...

For years, I’ve read brand briefs outlining familiar personas: the millennial parent juggling young kids, the time-strapped shopper seeking convenience without compromise, the household decision-maker balancing health and budget. They were helpful snapshots of the people we were trying to reach. ...

I didn’t stop documenting my life. I just stopped sharing it. It started during the pandemic. The world was unraveling, the internet exploding, and suddenly every post felt like it had to be perfectly timed, worded, politicized. I work in PR. I know how to calibrate a message. But the judgment, the ...