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We believe everyone can be a positive force of influence in the world. We’re proud to share our news and views – from the latest in digital innovation to trends in corporate communications to our own primary research insights and agency news. We’re always innovating, so check back often.
Learning at an F1 pace is the new reality for communications leaders. Here’s how to navigate the turns.
Bottom line: In a world of constant disruption, today’s communications leaders must learn and adapt at F1 speeds. This blog post explains how embedding a learning mindset—through clear expectations, bold leadership and purpose-driven development—empowers teams to navigate every turn. In today’s f...
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In the era of big AI, human writers deliver a much bigger payoff for brands. Are you surprised?
The boogeyman of modern editorial content writing is AI-generated misinformation — or even worse, downright fabrication. Who can forget the recent debacle at the Chicago Sun-Times, which published a summer reading list filled with a number of book titles that did not exist? The spectre of unmedi...
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Connection over Curation: How to Reach Audiences in 2025
From being “Very demure, very mindful” to revelling in a Brat summer to gushing over Moo Deng the pygmy hippo, 2024 was a year defined by unpredictable and short-lived internet trends that provided comfort and humour to overstimulated and overwhelmed consumers. For brands, that meant a never-ending ...
Continue reading-
Learning at an F1 pace is the new reality for communications leaders. Here’s how to navigate the turns.
Bottom line: In a world of constant disruption, today’s communications leaders must learn and adapt at F1 speeds. This blog post explains how embedding a learning mindset—through clear expectations, bold leadership and purpose-driven development—empowers teams to navigate every turn. In today’s f...
Continue reading -
In the era of big AI, human writers deliver a much bigger payoff for brands. Are you surprised?
The boogeyman of modern editorial content writing is AI-generated misinformation — or even worse, downright fabrication. Who can forget the recent debacle at the Chicago Sun-Times, which published a summer reading list filled with a number of book titles that did not exist? The spectre of unmedi...
Continue reading -
Connection over Curation: How to Reach Audiences in 2025
From being “Very demure, very mindful” to revelling in a Brat summer to gushing over Moo Deng the pygmy hippo, 2024 was a year defined by unpredictable and short-lived internet trends that provided comfort and humour to overstimulated and overwhelmed consumers. For brands, that meant a never-ending ...
Continue reading