What's new at MSL
We believe everyone can be a positive force of influence in the world. We’re proud to share our news and views – from the latest in digital innovation to trends in corporate communications to our own primary research insights and agency news. We’re always innovating, so check back often.
MSL launches new AI service to drive impact through influence
At MSL, we have always been ahead of what’s next. We helped shape the influencer economy before it had a name. We’ve launched campaigns that moved culture and shifted business. And we built the earned-first model others are only now trying to adopt. That legacy isn't history. It's ...
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Authority Is the New Authenticity: Influencer Marketing in the Age of LLMs
The Influencer Evolution Influencers are more important than ever, keeping brands visible, trusted, and relevant in a world ruled by AI. That power has also shifted the rules of influencer marketing. Authenticity used to be everything, but today, auth...
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Becoming the Target Consumer Changed My Approach to Brand Strategy
For years, I’ve read brand briefs outlining familiar personas: the millennial parent juggling young kids, the time-strapped shopper seeking convenience without compromise, the household decision-maker balancing health and budget. They were helpful snapshots of the people we were trying to reach. ...
Continue reading-
MSL launches new AI service to drive impact through influence
At MSL, we have always been ahead of what’s next. We helped shape the influencer economy before it had a name. We’ve launched campaigns that moved culture and shifted business. And we built the earned-first model others are only now trying to adopt. That legacy isn't history. It's ...
Continue reading -
Authority Is the New Authenticity: Influencer Marketing in the Age of LLMs
The Influencer Evolution Influencers are more important than ever, keeping brands visible, trusted, and relevant in a world ruled by AI. That power has also shifted the rules of influencer marketing. Authenticity used to be everything, but today, auth...
Continue reading -
Becoming the Target Consumer Changed My Approach to Brand Strategy
For years, I’ve read brand briefs outlining familiar personas: the millennial parent juggling young kids, the time-strapped shopper seeking convenience without compromise, the household decision-maker balancing health and budget. They were helpful snapshots of the people we were trying to reach. ...
Continue reading