What's new at MSL
We believe everyone can be a positive force of influence in the world. We’re proud to share our news and views – from the latest in digital innovation to trends in corporate communications to our own primary research insights and agency news. We’re always innovating, so check back often.
Employee appreciation extends beyond a single day
By Stephanie Silver, Vice President, Human Resources --- Employee Appreciation Day is a meaningful moment to pause, reflect, and say “thank you.” This year, our teams shared lunch, created an appreciation wall for teammates to publicly thank one another, and – leaning into the “back to ana...
Continue reading
MSL launches new AI service to drive impact through influence
At MSL, we have always been ahead of what’s next. We helped shape the influencer economy before it had a name. We’ve launched campaigns that moved culture and shifted business. And we built the earned-first model others are only now trying to adopt. That legacy isn't history. It's ...
Continue reading
Authority Is the New Authenticity: Influencer Marketing in the Age of LLMs
The Influencer Evolution Influencers are more important than ever, keeping brands visible, trusted, and relevant in a world ruled by AI. That power has also shifted the rules of influencer marketing. Authenticity used to be everything, but today, auth...
Continue reading-
Employee appreciation extends beyond a single day
By Stephanie Silver, Vice President, Human Resources --- Employee Appreciation Day is a meaningful moment to pause, reflect, and say “thank you.” This year, our teams shared lunch, created an appreciation wall for teammates to publicly thank one another, and – leaning into the “back to ana...
Continue reading -
MSL launches new AI service to drive impact through influence
At MSL, we have always been ahead of what’s next. We helped shape the influencer economy before it had a name. We’ve launched campaigns that moved culture and shifted business. And we built the earned-first model others are only now trying to adopt. That legacy isn't history. It's ...
Continue reading -
Authority Is the New Authenticity: Influencer Marketing in the Age of LLMs
The Influencer Evolution Influencers are more important than ever, keeping brands visible, trusted, and relevant in a world ruled by AI. That power has also shifted the rules of influencer marketing. Authenticity used to be everything, but today, auth...
Continue reading