Since 2021, Canadians have been commemorating National Day for Truth and Reconciliation every year on September 30. The day honours the children who never returned home and the survivors of residential schools, as well as their families and communities. For Dr. Jennifer Mervyn, a registered psych...

As a member of the MSL Montreal team, I regularly work with our clients and colleagues to demystify the cultural nuances specific to the Belle Province. To develop a successful campaign, it’s essential to “speak Quebec,” which goes beyond simply mastering the language of Molière. In other words, pub...

From media relations to public affairs to crisis management, public relations agencies provide a wide range of services to generate awareness and positive sentiment for their clients’ brands, products and services. But not all PR firms are created equally. Here’s what sets MSL Canada apart from ...