03.21.25
Connection over Curation: How to Reach Audiences in 2025
From being “Very demure, very mindful” to revelling in a Brat summer to gushing over Moo Deng the pygmy hippo, 2024 was a year defined by unpredictable and short-lived internet trends that provided comfort and humour to overstimulated and overwhelmed consumers. For brands, that meant a never-ending ...
Continue reading03.13.25
MSL Predicts: Social media trends of 2025
In 2024, brands got demure and cutesy but didn’t shy away from the big moments. From Charli XCX and the viral Brat Summer trend to "Who TF Did I Marry?" and the internet's favourite hippo, Moo Deng, social media was filled with memorable pop culture moments. Savvy brands took note and leveraged thes...
Continue reading11.19.24
New waves of influence: Key takeaways from MSL’s Influencer Summit 2024
As the digital landscape evolves, so too does the way influencers and content creators connect and develop meaningful relationships with their audiences. The consumer journey has changed and gone are the days of a linear path to consumption; now, consumption is all about inspiration, exploration, co...
Continue reading02.02.24
Social Media Strategy Playbook for 2024
The start of the year is a chance to hit the reset button and adopt a fresh perspective. That’s also true for the social team at MSL. The new year represents an opportunity to look at channels with a fresh set of eyes and think about how we can do things differently in the months ahead. So, h...
Continue reading01.26.24
‘Cookieless’ future: What the end of third-party cookies means for brands
You’ve heard by now that with a new Chrome update, Google is killing third-party cookies. The update has begun to roll-out and so has advice for brands on coping with change. So, what’s it all about? What are cookies again? Delicious baked goods, yes… But on the digit...
Continue reading01.19.24
PR in 2024: What Matters to Us for the Year Ahead
From flying cars to a Y2K meltdown, predicting the future often misses the mark. So, as 2024 kicks into gear, let’s look at what we know for sure: where our heads are at as an agency and what matters to us and our clients. Trusted Advisor: Strengthening partnerships At MSL, we str...
Continue readingDo your best work with us
We are committed to building an agency that reflects the world and nurtures the next generation of talent.