Search term: Social Media
09.29.25
Social Media, Motherhood, and the Price of Connection
I didn’t stop documenting my life. I just stopped sharing it. It started during the pandemic. The world was unraveling, the internet exploding, and suddenly every post felt like it had to be perfectly timed, worded, politicized. I work in PR. I know how to calibrate a message. But the judgment, the ...
Continue reading03.21.25
Connection over Curation: How to Reach Audiences in 2025
From being “Very demure, very mindful” to revelling in a Brat summer to gushing over Moo Deng the pygmy hippo, 2024 was a year defined by unpredictable and short-lived internet trends that provided comfort and humour to overstimulated and overwhelmed consumers. For brands, that meant a never-ending ...
Continue reading02.02.24
Social Media Strategy Playbook for 2024
The start of the year is a chance to hit the reset button and adopt a fresh perspective. That’s also true for the social team at MSL. The new year represents an opportunity to look at channels with a fresh set of eyes and think about how we can do things differently in the months ahead. So, h...
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