Search term: Digital
08.07.25
Learning at an F1 pace is the new reality for communications leaders. Here’s how to navigate the turns.
Bottom line: In a world of constant disruption, today’s communications leaders must learn and adapt at F1 speeds. This blog post explains how embedding a learning mindset—through clear expectations, bold leadership and purpose-driven development—empowers teams to navigate every turn. In today’s f...
Continue reading07.08.25
In the era of big AI, human writers deliver a much bigger payoff for brands. Are you surprised?
The boogeyman of modern editorial content writing is AI-generated misinformation — or even worse, downright fabrication. Who can forget the recent debacle at the Chicago Sun-Times, which published a summer reading list filled with a number of book titles that did not exist? The spectre of unmedi...
Continue reading03.13.25
MSL Predicts: Social media trends of 2025
In 2024, brands got demure and cutesy but didn’t shy away from the big moments. From Charli XCX and the viral Brat Summer trend to "Who TF Did I Marry?" and the internet's favourite hippo, Moo Deng, social media was filled with memorable pop culture moments. Savvy brands took note and leveraged thes...
Continue reading11.19.24
New waves of influence: Key takeaways from MSL’s Influencer Summit 2024
As the digital landscape evolves, so too does the way influencers and content creators connect and develop meaningful relationships with their audiences. The consumer journey has changed and gone are the days of a linear path to consumption; now, consumption is all about inspiration, exploration, co...
Continue reading01.26.24
‘Cookieless’ future: What the end of third-party cookies means for brands
You’ve heard by now that with a new Chrome update, Google is killing third-party cookies. The update has begun to roll-out and so has advice for brands on coping with change. So, what’s it all about? What are cookies again? Delicious baked goods, yes… But on the digit...
Continue reading01.19.24
PR in 2024: What Matters to Us for the Year Ahead
From flying cars to a Y2K meltdown, predicting the future often misses the mark. So, as 2024 kicks into gear, let’s look at what we know for sure: where our heads are at as an agency and what matters to us and our clients. Trusted Advisor: Strengthening partnerships At MSL, we str...
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