Search term: Digital
11.19.24
New waves of influence: Key takeaways from MSL’s Influencer Summit 2024
As the digital landscape evolves, so too does the way influencers and content creators connect and develop meaningful relationships with their audiences. The consumer journey has changed and gone are the days of a linear path to consumption; now, consumption is all about inspiration, exploration, co...
Continue reading01.26.24
‘Cookieless’ future: What the end of third-party cookies means for brands
You’ve heard by now that with a new Chrome update, Google is killing third-party cookies. The update has begun to roll-out and so has advice for brands on coping with change. So, what’s it all about? What are cookies again? Delicious baked goods, yes… But on the digit...
Continue reading01.19.24
PR in 2024: What Matters to Us for the Year Ahead
From flying cars to a Y2K meltdown, predicting the future often misses the mark. So, as 2024 kicks into gear, let’s look at what we know for sure: where our heads are at as an agency and what matters to us and our clients. Trusted Advisor: Strengthening partnerships At MSL, we str...
Continue reading07.31.23
New Toronto office, same MSL
This summer, we’re turning over a new leaf – and opening new doors. While we said goodbye to our favourite parking attendants, eateries, and watering holes on King Street, MSL is excited to announce a new chapter: This month, we officially opened our new Toronto office at 111 Queen Street Eas...
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