What’s new at MSL | Search

12.10.25

MSL launches new AI service to drive impact through influence

At MSL, we have always been ahead of what’s next. We helped shape the influencer economy before it had a name. We’ve launched campaigns that moved culture and shifted business. And we built the earned-first model others are only now trying to adopt. That legacy isn't history. It's ...

12.01.25

Authority Is the New Authenticity: Influencer Marketing in the Age of LLMs

The Influencer Evolution Influencers are more important than ever, keeping brands visible, trusted, and relevant in a world ruled by AI. That power has also shifted the rules of influencer marketing. Authenticity used to be everything, but today, auth...

11.06.25

Becoming the Target Consumer Changed My Approach to Brand Strategy

For years, I’ve read brand briefs outlining familiar personas: the millennial parent juggling young kids, the time-strapped shopper seeking convenience without compromise, the household decision-maker balancing health and budget. They were helpful snapshots of the people we were trying to reach. ...

09.10.25

So, you want to get into PR? MSL pros share what it takes to thrive

Q&A: From internships to full-time roles, here’s how MSL helps students and young professionals launch careers in public relations The MSL team takes pride in opening our doors to students and emerging talent, providing them with the opportunity to shadow, learn, and experience the industry ...

08.07.25

Learning at an F1 pace is the new reality for communications leaders. Here’s how to navigate the turns.

Bottom line: In a world of constant disruption, today’s communications leaders must learn and adapt at F1 speeds. This blog post explains how embedding a learning mindset—through clear expectations, bold leadership and purpose-driven development—empowers teams to navigate every turn. In today’s f...

07.08.25

In the era of big AI, human writers deliver a much bigger payoff for brands. Are you surprised?

The boogeyman of modern editorial content writing is AI-generated misinformation — or even worse, downright fabrication. Who can forget the recent debacle at the Chicago Sun-Times, which published a summer reading list filled with a number of book titles that did not exist? The spectre of unmedi...

Search term: Digital

Filter all:

MSL launches new AI service to drive impact through influence

Authority Is the New Authenticity: Influencer Marketing in the Age of LLMs

Becoming the Target Consumer Changed My Approach to Brand Strategy

So, you want to get into PR? MSL pros share what it takes to thrive

Learning at an F1 pace is the new reality for communications leaders. Here’s how to navigate the turns.

In the era of big AI, human writers deliver a much bigger payoff for brands. Are you surprised?

Do your best work with us