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‘Cookieless’ future: What the end of third-party cookies means for brands

You’ve heard by now that with a new Chrome update, Google is killing third-party cookies. The update has begun to roll-out and so has advice for brands on coping with change. So, what’s it all about?   What are cookies again? Delicious baked goods, yes…  But on the digit...

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PR in 2024: What Matters to Us for the Year Ahead

From flying cars to a Y2K meltdown, predicting the future often misses the mark. So, as 2024 kicks into gear, let’s look at what we know for sure: where our heads are at as an agency and what matters to us and our clients.   Trusted Advisor: Strengthening partnerships At MSL, we str...

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New Toronto office, same MSL

This summer, we’re turning over a new leaf – and opening new doors. While we said goodbye to our favourite parking attendants, eateries, and watering holes on King Street, MSL is excited to announce a new chapter: This month, we officially opened our new Toronto office at 111 Queen Street Eas...

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