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01.26.24

‘Cookieless’ future: What the end of third-party cookies means for brands

You’ve heard by now that with a new Chrome update, Google is killing third-party cookies. The update has begun to roll-out and so has advice for brands on coping with change. So, what’s it all about? What are cookies again? Delicious baked goods, yes… But on the digit...

01.19.24

PR in 2024: What Matters to Us for the Year Ahead

From flying cars to a Y2K meltdown, predicting the future often misses the mark. So, as 2024 kicks into gear, let’s look at what we know for sure: where our heads are at as an agency and what matters to us and our clients. Trusted Advisor: Strengthening partnerships At MSL, we str...

07.31.23

New Toronto office, same MSL

This summer, we’re turning over a new leaf – and opening new doors. While we said goodbye to our favourite parking attendants, eateries, and watering holes on King Street, MSL is excited to announce a new chapter: This month, we officially opened our new Toronto office at 111 Queen Street Eas...

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