Connection over Curation: How to Reach Audiences in 2025
From being “Very demure, very mindful” to revelling in a Brat summer to gushing over Moo Deng the pygmy hippo, 2024 was a year defined by unpredictable and short-lived internet…
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MSL Predicts: Social media trends of 2025
In 2024, brands got demure and cutesy but didn’t shy away from the big moments. From Charli XCX and the viral Brat Summer trend to “Who TF Did I Marry?”…
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PR in 2024: What Matters to Us for the Year Ahead
From flying cars to a Y2K meltdown, predicting the future often misses the mark. So, as 2024 kicks into gear, let’s look at what we know for sure: where our…
