What's new at MSL
We believe everyone can be a positive force of influence in the world. We’re proud to share our news and views – from the latest in digital innovation to trends in corporate communications to our own primary research insights and agency news. We’re always innovating, so check back often.
What judging Cannes Young Lions taught me about creativity in Canadian PR agencies
By Nadia Beale, President --- When I think back to my early days in PR, what stands out most is the freedom. The freedom to explore ideas with my peers. The freedom to try, fail, and try again. And the freedom to believe that a good idea could come from anywhere in the room, regardless of titl...
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In an AI-First World, Earned Media is Essential. The New Rules of Reputation in Canada.
The way organizations build trust and reputation in Canada is being fundamentally rewritten. AI is no longer just a tool behind the scenes. It’s becoming the primary interface through which people discover, evaluate, and form opinions about brands. Increasingly, Canadians aren’t searching; they’r...
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MSL launches new AI service to drive impact through influence
At MSL, we have always been ahead of what’s next. We helped shape the influencer economy before it had a name. We’ve launched campaigns that moved culture and shifted business. And we built the earned-first model others are only now trying to adopt. That legacy isn't history. It's ...
Continue reading-
What judging Cannes Young Lions taught me about creativity in Canadian PR agencies
By Nadia Beale, President --- When I think back to my early days in PR, what stands out most is the freedom. The freedom to explore ideas with my peers. The freedom to try, fail, and try again. And the freedom to believe that a good idea could come from anywhere in the room, regardless of titl...
Continue reading -
In an AI-First World, Earned Media is Essential. The New Rules of Reputation in Canada.
The way organizations build trust and reputation in Canada is being fundamentally rewritten. AI is no longer just a tool behind the scenes. It’s becoming the primary interface through which people discover, evaluate, and form opinions about brands. Increasingly, Canadians aren’t searching; they’r...
Continue reading -
MSL launches new AI service to drive impact through influence
At MSL, we have always been ahead of what’s next. We helped shape the influencer economy before it had a name. We’ve launched campaigns that moved culture and shifted business. And we built the earned-first model others are only now trying to adopt. That legacy isn't history. It's ...
Continue reading