Olay Whips: Light as Air Launch

The Challenge

In the weeks leading up to a new product launch, Olay wanted to elevate the perception of its classic brand by introducing a lighter, more youthful Olay Whips moisturizer to the Canadian market. The goal was to also change perceptions, convincing Canadian consumers to believe in the benefits of a lighter moisturizer and try Olay Whips.

The Solution

Create a “light as air” experience that would visually tell our story in a way that was irresistible to share. MSL looked at top performing visuals and videos driving highest engagement scores and pop culture experiences that were trending with this new demographic, and replicated those within the event space. The campaign also included a robust media relations campaign and influencer content that drove to purchase on Amazon. The results? Olay Whips became the #1 best-selling new mass skincare product in 2018.

Published: December 7, 2020