Corporate Communications With Cogeco Peer 1
Cogeco Peer 1 wanted to strongly establish their position as a thought-leader within the tech and telecom industries, to help drive consideration and sales.
MSL developed a holistic campaign that included media relations, events, speaking opportunities and social media/community management. Three key brand pillars were identified to ensure a unified, consistent message was delivered across all tactics. MSL secured highly sought-after keynotes at industry conferences to drive awareness and sales leads, and also wrote bylines and developed case studies to demonstrate the value of Cogeco Peer 1 as a technology service solution.