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  • Corporate Communications with Cogeco Peer 1

    The Challenge

    Cogeco Peer 1 wanted to strongly establish their position as a thought-leader within the tech and telecom industries, to help drive consideration and sales.

     

    The Solution

    MSL developed a holistic campaign that included media relations, events, speaking opportunities and social media/community […]

  • Olay Whips: Light as Air Launch

    The Challenge

    In the weeks leading up to a new product launch, Olay wanted to elevate the perception of its classic brand by introducing a lighter, more youthful Olay Whips moisturizer to the Canadian market. The goal was to also change […]

  • Indigo Books & Music – Holiday 2016

    Heading into the Holiday season in 2016, Indigo Books & Music wanted to be positioned as Canada’s top destination for holiday gifts, including books, toys, entertainment, and lifestyle products. Indigo’s primary audience for its Holiday campaign was dubbed the “Life […]

  • Always – #LikeAGirl

    The Challenge
    Through its Always brand, P&G was on a mission to take the commonly used insult “Like A Girl” and change its connotation to one that would mean downright amazing things. P&G enlisted MSLGROUP Canada to help transform the very […]

  • Pantene – #ShineStrong

    The Challenge
    P&G’s Pantene brand was debuting a new global platform dubbed Shine Strong, which was designed to inspire and empower young women to be strong, believe in themselves, and shine. P&G challenged MSLGROUP Canada to drive conversations on YouTube and […]