-
Pampers: Prioritizing Earned Over Ads to Drive Ecommerce Sales
The Challenge
Faced with aggressive seasonal promotion and high value coupons from the competition every spring, which drove consumers to ‘stock up’ on diapers, Pampers needed to drive higher conversion among millennial moms.
The Solution
Working in lockstep with Pampers, MSL generated and […]
-
Olay Whips: Light as Air Launch
The Challenge
In the weeks leading up to a new product launch, Olay wanted to elevate the perception of its classic brand by introducing a lighter, more youthful Olay Whips moisturizer to the Canadian market. The goal was to also change […]
-
Indigo Books & Music – Holiday 2016
Heading into the Holiday season in 2016, Indigo Books & Music wanted to be positioned as Canada’s top destination for holiday gifts, including books, toys, entertainment, and lifestyle products. Indigo’s primary audience for its Holiday campaign was dubbed the “Life […]
-
Always – #LikeAGirl
The Challenge
Through its Always brand, P&G was on a mission to take the commonly used insult “Like A Girl” and change its connotation to one that would mean downright amazing things. P&G enlisted MSLGROUP Canada to help transform the very […] -
Pantene – #ShineStrong
The Challenge
P&G’s Pantene brand was debuting a new global platform dubbed Shine Strong, which was designed to inspire and empower young women to be strong, believe in themselves, and shine. P&G challenged MSLGROUP Canada to drive conversations on YouTube and […]
