• Slam Dunk Moments with Snapchat

    Posted: 14Mar2018
        By: Victoria Caruk Manager of Social & Influencer Relations at MSL Canada We all like being first. Whether it’s being the first in-the-know or the first to experience a new product that isn’t available yet, it’s common to enjoy getting that ‘exclusive’ feeling as a consumer. And often, that feeling of exclusivity is going to help give us […]
  • Women’s Forum to Host First-Ever Canadian Summit

    Posted: 13Mar2018
    By Mia Pearson CEO, MSL Canada In the era of the #MeToo and Time’s Up movements, amid a growing demand for major shifts in the treatment of women around the world, never before have we seen such momentum behind the push for greater changes to the treatment of women and women’s rights than at this moment. As a […]
  • Generation X: Invisible at 37?

    Posted: 11Jan2018
    By Nadia Beale Senior Vice President, Consumer Believe it or not, there are six living generations in Canada right now, each with its own set of values, attitudes and roles. But if you were to only look at the focus of many marketing professionals, you’d never know it. That’s because Millennials aren’t just the hot topic of […]
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