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  • Olay Whips: Light as Air Launch

    Posted: 26Oct2018
    The Challenge In the weeks leading up to a new product launch, Olay wanted to elevate the perception of its classic brand by introducing a lighter, more youthful Olay Whips moisturizer to the Canadian market. The goal was to also change perceptions, convincing Canadian consumers to believe in the benefits of a lighter moisturizer and try […]
  • Changing Ad Standards in Canada

    Posted: 24Oct2018
    By: Rebecca Lewis The influencer landscape is constantly changing, with new tools and practices emerging each day. MSL Canada is a proud member of Ad Standards Canada’s Influencer Steering Committee, alongside other industry professionals across the country. The Influencer Steering Committee convenes to create ad guidelines and identify best practices for engaging with sponsored influencer content now […]
  • The Power of Relationships

    Posted: 05Apr2018
      By: Renee Weekes Account Director, MSL Canada In Canada, we’re seeing the media landscape change almost daily. Legacy media brands are changing or disappearing, new digital outlets are popping up, and Canadians are turning to myriad sources of information in a way we’ve never seen before. At the same time, on social media, Canadians are tuning in to […]
  • Slam Dunk Moments with Snapchat

    Posted: 14Mar2018
        By: Victoria Caruk Manager of Social & Influencer Relations at MSL Canada We all like being first. Whether it’s being the first in-the-know or the first to experience a new product that isn’t available yet, it’s common to enjoy getting that ‘exclusive’ feeling as a consumer. And often, that feeling of exclusivity is going to help give us […]
  • Women’s Forum to Host First-Ever Canadian Summit

    Posted: 13Mar2018
    By Mia Pearson CEO, MSL Canada In the era of the #MeToo and Time’s Up movements, amid a growing demand for major shifts in the treatment of women around the world, never before have we seen such momentum behind the push for greater changes to the treatment of women and women’s rights than at this moment. As a […]
  • Generation X: Invisible at 37?

    Posted: 11Jan2018
    By Nadia Beale Senior Vice President, Consumer Believe it or not, there are six living generations in Canada right now, each with its own set of values, attitudes and roles. But if you were to only look at the focus of many marketing professionals, you’d never know it. That’s because Millennials aren’t just the hot topic of […]
  • Mia Pearson: A change is in the air at MSL Canada

    Posted: 05Jul2017
    By Mia Pearson CEO, MSL Canada When you walk through our offices at MSL Canada, you can feel an electricity. There’s a feeling that we’re in the midst of something exciting and wonderful. At MSL Canada, we are proud to be contributing to the continued growth of the MSL business in the Americas. Our organization turned a foundational […]
  • Citizenship in Canada: Meaningful Involvement

    Posted: 01Jul2017
    Active Citizenship means Meaningful Involvement Canadian Millennials’ perspective on active citizenship comes down to two words: meaningful involvement. To Millennials, this means being civic minded: – participating in their community – voting – getting involved when help is needed – volunteering their time – companies getting involved – companies helping on social issues – companies fulfilling their social responsibilities in a way that […]
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