Daily Archives

October 26, 2018
  • Corporate Communications with Cogeco Peer 1

    Posted: 26Oct2018
    The Challenge Cogeco Peer 1 wanted to strongly establish their position as a thought-leader within the tech and telecom industries, to help drive consideration and sales.   The Solution MSL developed a holistic campaign that included media relations, events, speaking opportunities and social media/community management. Three key brand pillars were identified to ensure a unified, consistent message was delivered […]
  • Pampers: Prioritizing Earned Over Ads to Drive Ecommerce Sales

    Posted: 26Oct2018
    The Challenge Faced with aggressive seasonal promotion and high value coupons from the competition every spring, which drove consumers to ‘stock up’ on diapers, Pampers needed to drive higher conversion among millennial moms.   The Solution Working in lockstep with Pampers, MSL generated and amplified authentic content and conversations around baby registries and Pampers diapers, driving to Amazon, where […]
  • Olay Whips: Light as Air Launch

    Posted: 26Oct2018
    The Challenge In the weeks leading up to a new product launch, Olay wanted to elevate the perception of its classic brand by introducing a lighter, more youthful Olay Whips moisturizer to the Canadian market. The goal was to also change perceptions, convincing Canadian consumers to believe in the benefits of a lighter moisturizer and try […]
WordPress Video Lightbox Plugin