-
Always – #LikeAGirl
The Challenge Through its Always brand, P&G was on a mission to take the commonly used insult "Like A Girl" and change its connotation to one that would mean downright amazing things. P&G enlisted MSLGROUP Canada to help transform the very definition of the phrase “Like A Girl” in the minds of Canadians. The Solution Working closely with […] -
Pantene – #ShineStrong
The Challenge P&G’s Pantene brand was debuting a new global platform dubbed Shine Strong, which was designed to inspire and empower young women to be strong, believe in themselves, and shine. P&G challenged MSLGROUP Canada to drive conversations on YouTube and Instagram that would break through with millennial women (18-24), cementing Pantene as a brand that […]
