Daily Archives

June 9, 2017
  • Indigo Books & Music – Holiday 2016

    Posted: 09Jun2017
    Heading into the Holiday season in 2016, Indigo Books & Music wanted to be positioned as Canada’s top destination for holiday gifts, including books, toys, entertainment, and lifestyle products. Indigo’s primary audience for its Holiday campaign was dubbed the “Life Maximizer,” which our research indicates look to gift guides for holiday shopping inspiration. Understanding […]
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