Daily Archives

April 25, 2017
  • Always – #LikeAGirl

    Posted: 25Apr2017
    The Challenge Through its Always brand, P&G was on a mission to take the commonly used insult "Like A Girl" and change its connotation to one that would mean downright amazing things. P&G enlisted MSLGROUP Canada to help transform the very definition of the phrase “Like A Girl” in the minds of Canadians. The Solution Working closely with […]
  • Pantene – #ShineStrong

    Posted: 25Apr2017
    The Challenge P&G’s Pantene brand was debuting a new global platform dubbed Shine Strong, which was designed to inspire and empower young women to be strong, believe in themselves, and shine. P&G challenged MSLGROUP Canada to drive conversations on YouTube and Instagram that would break through with millennial women (18-24), cementing Pantene as a brand that […]
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