MSLGROUP in Canada awarded strategy’s PR Agency of the Year Gold award

MSLGROUP in Canada awarded strategy’s PR Agency of the Year Gold award

TORONTO, Nov. 6, 2015 /CNW/ - MSLGROUP Canada was awarded strategy's second-ever Agency of the Year Gold award at a gala on November 4 at the St. Lawrence Centre in Toronto. Accord ...

MSL Gains Influence

MSL Gains Influence

MSLGroup Canada, and the PR industry as a whole, isn’t immune to forces at play at agencies in other disciplines, especially when it comes to the demand from clients for comprehens ...

The Future of Business Citizenship

The Future of Business Citizenship

For our global research study, The Future of Business Citizenship, we surveyed 8,000 young people in 17 countries. Our findings confirm that Millennials have high expectations from ...

How MSLGROUP Made Up Their MIND

How MSLGROUP Made Up Their MIND

By Nora Ghitescu, Marketing and Communication Manager and Hélène Marcq, Customer Success Coordinator, Knowledge Plaza MSLGROUP was established in 2009 when Publicis Groupe announce ...

Talent has no gender: Taking action at the 3% Conference

Talent has no gender: Taking action at the 3% Conference

Only 3% of Creative Directors are women.  That percentage has increased, but only marginally, since The 3% Conference was launched in 2012. Through a mix of content, community and ...

Back to the Present: Brands & Consumer Culture in 2015

Back to the Present: Brands & Consumer Culture in 2015

My commute listening: an entertaining NPR interview with the production designer ofBack to the Future II, Rick Carter. It’s appropriate, given that today is Oct. 21, 2015, the day ...

Ovations for MSLGROUP in Canada!

Ovations for MSLGROUP in Canada!

Ovations for MSLGROUP in Canada! MSLGROUP’s 2015 North America awards train continued to roar forward last night with big success coming this time in Canada.  We celebrated two big ...

MSLGROUP in Canada awarded strategy’s PR Agency of the Year Gold award

TORONTO, Nov. 6, 2015 /CNW/ - MSLGROUP Canada was awarded strategy's second-ever Agency of the Year Gold award at a gala on November 4 at the St. Lawrence Centre in Toronto. According to strategy, MSLGROUP Canada leveraged its relationships with its Publicis sister agencies, and the booming social influencer space to create a recipe for success. ...

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MSL Gains Influence

MSLGroup Canada, and the PR industry as a whole, isn’t immune to forces at play at agencies in other disciplines, especially when it comes to the demand from clients for comprehensive programs that hit all platforms. Across MSL’s PR counterparts big and small in Canada, developing in-house creative services has become an increasingly popular way to provide the one-stop offering clients are looking for. But ...

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The Future of Business Citizenship

For our global research study, The Future of Business Citizenship, we surveyed 8,000 young people in 17 countries. Our findings confirm that Millennials have high expectations from business and add an insightful layer to our observations around this generation, with real implications for brands and corporations. MSLGROUP's global team of corporate and brand citizenship experts dive deep into the results of ...

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How MSLGROUP Made Up Their MIND

By Nora Ghitescu, Marketing and Communication Manager and Hélène Marcq, Customer Success Coordinator, Knowledge Plaza MSLGROUP was established in 2009 when Publicis Groupe announced it was bringing its PR and events agencies together as one, global network. In the last six years, the company has evolved significantly, both by fully integrating the existing agency brands under MSLGROUP and also through acqui ...

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Talent has no gender: Taking action at the 3% Conference

Only 3% of Creative Directors are women.  That percentage has increased, but only marginally, since The 3% Conference was launched in 2012. Through a mix of content, community and professional development, we’ve helped raise the number of female CDs to 11% while giving agencies a clear road map of ways to champion female creative talent and leadership. This two-day annual conference aims to bring awareness ...

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Back to the Present: Brands & Consumer Culture in 2015

My commute listening: an entertaining NPR interview with the production designer ofBack to the Future II, Rick Carter. It’s appropriate, given that today is Oct. 21, 2015, the day Marty McFly arrives in his DeLorean to find a world buzzing with hoverboards, holograms and other imaginary future gadgets dreamt up by Carter and the filmmakers. Flying cars aside, the film did nail one aspect of the future – omn ...

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Ovations for MSLGROUP in Canada!

Ovations for MSLGROUP in Canada! MSLGROUP’s 2015 North America awards train continued to roar forward last night with big success coming this time in Canada.  We celebrated two big wins for Indigo Books & Music and Randstad last night’s IABC Ovation Awards event held at Toronto’s Design Exchange. Indigo Books & Music Holiday 2014 Campaign was honored with a best-in-class Award of Excellence for Medi ...

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MSLGroup hires new executive director

How Isabelle Dube-Cote fits into the PR agency's plans for growth, collaboration and reaching the Quebec market. MSLGroup has brought on Isabelle Dubé-Côté as executive director of corporate communications and relationship management in the Montreal office. Dubé-Côté was previously the director of reputation management at BCP, which was integrated with MSLGroup’s sister agency Publicis at the beginning of t ...

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Marketing Magazine: PR gets a wake-up call

While some PR firms have simply bolted on social media and content marketing functions, MSLGroup is putting content at the centre of the entire operation. The Publicis Groupe-owned agency is moving into a “content-centric communications” agency model. The model is based on delivering strategic big ideas, then leveraging the content over multiple channels with great efficiency, says Gayla Brock-Woodland, pre ...

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Marketing Magazine: Gayla Brock-Woodland: The New Frontier of PR has arrived

As the newly minted president of MSLGroup, Gayla Brock-Woodland is charged with expanding the agency’s footprint and boosting growth under a new business model. Brock-Woodland, who was formerly managing director at MSL Canada, talks to Marketingabout her plans for the agency and why PR finally has a seat at the grown-up table. What are your growth plans for MSLGroup Canada? There are a few things. Our growt ...

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